MOTORSPORT MARKETING OPPORTUNITIES

YOU DO MORE THAN WATCH A RACE, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning… Life!

MOTORSPORT MARKETING OPPORTUNITIES

OPPORTUNITIES OVERVIEW

• Automotive Manufacturer [OEM] Partnerships
• Lifestyle Experiences / Sales Call Hosting
• Social Media / Marketing / Brand Story-Telling
• Young Adult / Millennials Programs
• B2B / B2C Sales Tools and Deliverables
• Beyond-The-Racing Outreach

PDCA WILL HELP YOUR BRAND USE –

The theme of motorsport to build Sales, Marketing, Team Spirit / Motivation / Loyalty, Customer Retention, and Real Results.
The core values of motorsport to align with the Sales and Marketing you need to do for your Brand, anyway.
The activation of motorsport via Auto OEM Lifestyle Marketing, to reach Audiences in-media, in-market AND beyond the race tracks.

PDCA Approaches Motorsport Marketing Differently

OPPORTUNITIES OVERVIEW

PDCA WILL HELP YOUR BRAND USE –

The theme of motorsport to build Sales, Marketing, Team Spirit / Motivation / Loyalty, Customer Retention, and Real Results.
The core values of motorsport to align with the Sales and Marketing you need to do for your Brand, anyway.
The activation of motorsport via Auto OEM Lifestyle Marketing, to reach Audiences in-media, in-market AND beyond the race tracks.

PDCA Approaches Motorsport Marketing Differently

86%

likely to try a
Sponsor’s Brand

83%

are loyal to
Racing Sponsors

75%

of Racing Fans participate in
Sponsor Promotions

64%

of Fortune 50 companies use Racing

60%

of the Racing Audience
is incremental
to other Sports

56%

will switch brands and try new offers from Racing Sponsors