MOTORSPORT MARKETING OPPORTUNITIES

YOU DO MORE THAN WATCH A RACE, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning… Life!  

MOTORSPORT MARKETING OPPORTUNITIES

YOU DO MORE THAN WATCH A RACE, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning… Life!  

OPPORTUNITIES OVERVIEW
  • Motorsport is Image, Attention, Disruption, Sales / Marketing
  • Brand-Relevant Customized Activations
  • Brand StoryTelling / Demonstration
  • B2B / B2C Engagement Deliverables
  • Young Adult / Gen Z / Millennial Programs
  • Team / Series / Event Opportunities
  • Advantages from Auto Manufacturer Partnership
MOTORSPORT MARKETING
  • Big Presence – #1 Sport US Attendance, #2 US TV, #3 Sport Global
  • Big Audience – 125MM US, 1 Billion Global
  • Big Loyalties – 83% to Sponsors
  • Big Indices – Audience Demos / Qualities
  • Big Activations – A full suite of Marketing / Media Deliverables
  • Big Focus – On Sales / Marketing, B2C / B2B
  • Big Access / Engagement – To decision-makers, buyers
  • Big Opportunities – Sales intros / Networking / Bizdev
  • Big Stage – To storytell your brand, products, services  
  • Big Events – Indy 500, Daytona, Le Mans, Major Markets
  • Big Images – Passion / Emotion, experiences, celebrities
  • Big Value – PDCA’s 10 to 1 ROI / $5 CPM
  • Big Leverage – Activations / Audiences / Budgets / Relationships
PDCA WILL HELP YOUR BRAND USE…
  • Motorsport themes to build Sales / Marketing Results, Customer Retention, Team Spirit / Motivation / Loyalty.
  • Motorsport core values in alignment with your Sales / Marketing for your Brand, your Needs / Challenges.
  • Motorsport / Lifestyle Marketing Activations to reach Audiences In-Media, In-Market, and On-Line.

PDCA Approaches Motorsport Marketing Differently

OPPORTUNITIES OVERVIEW
  • Motorsport is Image, Attention, Disruption, Sales / Marketing
  • Brand-Relevant Customized Activations
  • Brand StoryTelling / Demonstration
  • B2B / B2C Engagement Deliverables
  • Young Adult / Gen Z / Millennial Programs
  • Team / Series / Event Opportunities
  • Advantages from Auto Manufacturer Partnership
MOTORSPORT MARKETING
  • Big Presence – #1 Sport US Attendance, #2 US TV, #3 Sport Global
  • Big Audience – 125MM US, 1 Billion Global
  • Big Loyalties – 83% to Sponsors
  • Big Indices – Audience Demos / Qualities
  • Big Activations – A full suite of Marketing / Media Deliverables
  • Big Focus – On Sales / Marketing, B2C / B2B
  • Big Access / Engagement – To decision-makers, buyers
  • Big Opportunities – Sales intros / Networking / Bizdev
  • Big Stage – To storytell your brand, products, services  
  • Big Events – Indy 500, Daytona, Le Mans, Major Markets
  • Big Images – Passion / Emotion, experiences, celebrities
  • Big Value – PDCA’s 10 to 1 ROI / $5 CPM
  • Big Leverage – Activations / Audiences / Budgets / Relationships
PDCA WILL HELP YOUR BRAND USE…
  • Motorsport themes to build Sales / Marketing Results, Customer Retention, Team Spirit / Motivation / Loyalty.
  • Motorsport core values in alignment with your Sales / Marketing for your Brand, your Needs / Challenges.
  • Motorsport / Lifestyle Marketing Activations to reach Audiences In-Media, In-Market, and On-Line.

PDCA Approaches Motorsport Marketing Differently

86%

of Racing Fans
are likely to try a
Sponsor’s Brand

83%

are loyal to
Racing Sponsors

75%

participate in
Sponsor Promotions

64%

of Fortune 50 companies use Racing

60%

of the Racing Audience
is incremental
to other Sports

56%

will switch brands
to the brands of
Racing Sponsors