MOTORSPORT MARKETING OPPORTUNITIES
YOU DO MORE THAN WATCH A RACE, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning… Life!


MOTORSPORT MARKETING OPPORTUNITIES
YOU DO MORE THAN WATCH A RACE, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning… Life!
OPPORTUNITIES OVERVIEW
• Automotive Manufacturer [OEM] Partnerships
• Lifestyle Experiences / Sales Call Hosting
• Social Media / Marketing / Brand Story-Telling
• Young Adult / Millennials Programs
• B2B / B2C Sales Tools and Deliverables
• Beyond-The-Racing Outreach
PDCA WILL HELP YOUR BRAND USE –
- The theme of motorsport to build Sales, Marketing, Team Spirit / Motivation / Loyalty, Customer Retention, and Real Results.
- The core values of motorsport to align with the Sales and Marketing you need to do for your Brand, anyway.
- The activation of motorsport via Auto OEM Lifestyle Marketing, to reach Audiences in-media, in-market AND beyond the race tracks.
PDCA Approaches Motorsport Marketing Differently
OPPORTUNITIES OVERVIEW
• Automotive Manufacturer [OEM] Partnerships
• Lifestyle Experiences / Sales Call Hosting
• Social Media / Marketing / Brand Story-Telling
• Young Adult / Millennials Programs
• B2B / B2C Sales Tools and Deliverables
• Beyond-The-Racing Outreach
PDCA WILL HELP YOUR BRAND USE –
- The theme of motorsport to build Sales, Marketing, Team Spirit / Motivation / Loyalty, Customer Retention, and Real Results.
- The core values of motorsport to align with the Sales and Marketing you need to do for your Brand, anyway.
- The activation of motorsport via Auto OEM Lifestyle Marketing, to reach Audiences in-media, in-market AND beyond the race tracks.
PDCA Approaches Motorsport Marketing Differently
86%
likely to try a
Sponsor’s Brand
83%
are loyal to
Racing Sponsors
75%
of Racing Fans participate in
Sponsor Promotions
64%
of Fortune 50 companies use Racing
60%
of the Racing Audience
is incremental
to other Sports
56%
will switch brands and try new offers from Racing Sponsors