MOTORSPORT MARKETING OPPORTUNITIES
YOU DO MORE THAN WATCH A RACE, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning… Life!
MOTORSPORT MARKETING OPPORTUNITIES
YOU DO MORE THAN WATCH A RACE, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning… Life!
OPPORTUNITIES OVERVIEW
PDCA WILL HELP YOUR BRAND USE…
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Motorsport themes to build Sales / Marketing Results, Customer Retention, Team Spirit / Motivation / Loyalty.
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Motorsport core values in alignment with your Sales / Marketing for your Brand, your Needs / Challenges.
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Motorsport / Lifestyle Marketing Activations to reach Audiences In-Media, In-Market, and On-Line.
PDCA Approaches Motorsport Marketing Differently
OPPORTUNITIES OVERVIEW
PDCA WILL HELP YOUR BRAND USE…
-
Motorsport themes to build Sales / Marketing Results, Customer Retention, Team Spirit / Motivation / Loyalty.
-
Motorsport core values in alignment with your Sales / Marketing for your Brand, your Needs / Challenges.
-
Motorsport / Lifestyle Marketing Activations to reach Audiences In-Media, In-Market, and On-Line.
PDCA Approaches Motorsport Marketing Differently
86%
Sponsor’s Brand
83%
are loyal to
Racing Sponsors
75%
participate in
Sponsor Promotions
64%
of Fortune 50 companies use Racing
60%
of the Racing Audience
is incremental
to other Sports
56%
will switch brands and try new offers from Racing Sponsors