MOTORSPORT MARKETING OPPORTUNITIES

SPONSOR A RACE CAR, DRIVER, SERIES, EVENT, OR OEM. To put your company on track to win.

BIZDEV. CUSTOMER ENGAGEMENTS. BRAND EXPERIENCES. Using the theme, personality, passion of auto racing to do the sales and marketing you want / need.

YOU DO MORE THAN WATCH A RACE, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning… Life! 

MOTORSPORT MARKETING OPPORTUNITIES

SPONSOR A RACE CAR, DRIVER, SERIES, EVENT, OR OEM. To put your company on track to win.

BIZDEV. CUSTOMER ENGAGEMENTS. BRAND EXPERIENCES. Using the theme, personality, passion of auto racing to do the sales and marketing you want / need.

YOU DO MORE THAN WATCH A RACE, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning… Life! 

OPPORTUNITIES OVERVIEW
  • Motorsport is Image, Attention, Disruption, Sales / Marketing
  • Brand-Relevant Customized Activations
  • Brand StoryTelling / Demonstration
  • B2B / B2C Engagement Deliverables
  • Young Adult / Gen Z / Millennial Programs
  • Team / Series / Event Opportunities
  • Advantages from Auto Manufacturer Partnership
MOTORSPORT MARKETING
  • Big Presence – #1 Sport US Attendance, #2 US TV, #3 Sport Global
  • Big Audience – 125MM US, 1 Billion Global
  • Big Loyalties – 83% to Sponsors
  • Big Indices – Audience Demos / Qualities
  • Big Activations – A full suite of Marketing / Media Deliverables
  • Big Focus – On Sales / Marketing, B2C / B2B
  • Big Access / Engagement – To decision-makers, buyers
  • Big Opportunities – Sales intros / Networking / Bizdev
  • Big Stage – To storytell your brand, products, services  
  • Big Events – Indy 500, Daytona, Le Mans, Major Markets
  • Big Images – Passion / Emotion, experiences, celebrities
  • Big Value – PDCA’s 10 to 1 ROI / $5 CPM
  • Big Leverage – Activations / Audiences / Budgets / Relationships
OBJECTIVES OVERVIEW
  • Drive Sales
  • Open BizDev doors
  • Engage Customers
  • Tap Loyalties
  • Tell your Brand / Marketing Stories
  • Support your Image
  • Fit your Strategies
  • Make a Statement
  • Build Brand Buzz
  • Get your Brand Winning Visibility
  • Reach an Audience of multi-millions
  • Deliver unbeatable ROI / Drive Revenues
PDCA WILL HELP YOUR BRAND USE…..
  • Motorsport themes to build Sales / Marketing Results, Customer Retention, Team Spirit / Motivation / Loyalty.
  • Motorsport core values in alignment with your Sales / Marketing for your Brand, your Needs / Challenges.
  • Motorsport Marketing Activations to reach Audiences In-Media, In-Market, On-Line, and In-Meta.

PDCA Approaches Motorsport Marketing Differently

OPPORTUNITIES OVERVIEW
  • Motorsport is Image, Attention, Disruption, Sales / Marketing
  • Brand-Relevant Customized Activations
  • Brand StoryTelling / Demonstration
  • B2B / B2C Engagement Deliverables
  • Young Adult / Gen Z / Millennial Programs
  • Team / Series / Event Opportunities
  • Advantages from Auto Manufacturer Partnership
MOTORSPORT MARKETING
  • Big Presence – #1 Sport US Attendance, #2 US TV, #3 Sport Global
  • Big Audience – 125MM US, 1 Billion Global
  • Big Loyalties – 83% to Sponsors
  • Big Indices – Audience Demos / Qualities
  • Big Activations – A full suite of Marketing / Media Deliverables
  • Big Focus – On Sales / Marketing, B2C / B2B
  • Big Access / Engagement – To decision-makers, buyers
  • Big Opportunities – Sales intros / Networking / Bizdev
  • Big Stage – To storytell your brand, products, services  
  • Big Events – Indy 500, Daytona, Le Mans, Major Markets
  • Big Images – Passion / Emotion, experiences, celebrities
  • Big Value – PDCA’s 10 to 1 ROI / $5 CPM
  • Big Leverage – Activations / Audiences / Budgets / Relationships
OBJECTIVES OVERVIEW
  • Drive Sales
  • Open BizDev doors
  • Engage Customers
  • Tap Loyalties
  • Tell your Brand / Marketing Stories
  • Support your Image
  • Fit your Strategies
  • Make a Statement
  • Build Brand Buzz
  • Get your Brand Winning Visibility
  • Reach an Audience of multi-millions
  • Deliver unbeatable ROI / Drive Revenues
PDCA WILL HELP YOUR BRAND USE…
  • Motorsport themes to build Sales / Marketing Results, Customer Retention, Team Spirit / Motivation / Loyalty.
  • Motorsport core values in alignment with your Sales / Marketing for your Brand, your Needs / Challenges.
  • Motorsport Marketing Activations to reach Audiences In-Media, In-Market, On-Line, and In-Meta.

PDCA Approaches Motorsport Marketing Differently

86%

of Racing Fans
are likely to try a
Sponsor’s Brand

83%

are loyal to
Racing Sponsors

75%

participate in
Sponsor Promotions

64%

of Fortune 50 companies use Racing

60%

of the Racing Audience
is incremental
to other Sports

56%

will switch brands
to the brands of
Racing Sponsors